FULL BRAND IDENTITY DESIGN FOR CELLAR CLASSICS

A local, existing online wine retailer required new branding for their subsidiary company which sells specialist wines as part of an exclusive membership wine club.

As part of the complete design and concept process examples of brand execution in the form of business card design, stationery design, vehicle graphics, product packaging and uniforms were required for consideration to take the brand forward. As a result it was also an important factor to show how the logo might work across various methods of execution such as print, foil blocking, stamp and embroidery.